143 real design problems to build your portfolio on.
E-commerce
8 challenges
Quick-commerce apps promise groceries in minutes, but fruit and vegetables often arrive bruised, overripe or badly packed. Customers can raise a complaint, yet many stop ordering produce online altogether and go back to their local vendor.
Rural residents across India often face significant challenges in receiving products ordered online directly to their homes. Despite the growing reach of e-commerce platforms, many remote villages and smaller towns are still considered "undeliverable" by conventional logistics networks. This forces residents to travel long distances to collect parcels from district hubs, rely on informal delivery chains, or simply forgo online shopping altogether.
Many online fashion shoppers in India face a common frustration: the clothes, accessories, or footwear they order often look significantly different when they arrive than they did on the e-commerce website. This discrepancy leads to disappointment, frequent returns, and a feeling of wasted time and money. It also erodes trust in online fashion retailers, making customers hesitant to make future purchases.This issue persists for several reasons. Factors like varying screen calibrations, professional studio lighting used for product photography, and unrealistic styling on models can all contribute to a misleading presentation. The tactile nature of fabric and the true fit of garments are difficult to convey through static images or even short videos, leaving a gap between expectation and reality for the Indian consumer.
Return pickups are usually scheduled during office hours, when working people aren't home. Missed pickups get rescheduled again and again until the return window closes or the buyer gives up.
Shoppers often travel to a mall or local store for a specific size, model or product, only to find it out of stock. The trip, the parking and the time are wasted, and many shoppers then buy online anyway.
Joint households and large families in India routinely buy staples in bulk quantities to save money, mirroring how small neighbourhood kirana stores shop. Modern quick-commerce and online grocery apps are built for nuclear families, pricing larger quantities poorly or forcing users to buy multiple small units at higher rates.
Shoppers across India often browse budget-friendly items on e-commerce platforms, only to find extra delivery charges added at the final checkout step. This last-minute addition causes cart abandonment and frustration because buyers feel tricked by misleading base prices.
In Indian markets people expect to negotiate, especially when buying in bulk for a shop, an event or a family function. Online platforms mostly show fixed prices, so bulk buyers either overpay or go back to phone calls and WhatsApp with sellers.
