Shoppers across India often browse budget-friendly items on e-commerce platforms, only to find extra delivery charges added at the final checkout step. This last-minute addition causes cart abandonment and frustration because buyers feel tricked by misleading base prices.

Sellers and platforms use hidden fees to pull users in with low initial rates. Fixing this requires showing real landed costs early without breaking conversion flows, which remains hard to balance.

Reduction in last-minute checkout drop-offs due to unexpected costs

Mobile app