Our alumni work at
This is the actual path every learner walks, and the same project builds up as you scroll through it.
This is the actual path every learner walks, and the same project builds up as you scroll through it.
Stage 1 · Learn
Every course is designed and taught by practitioners working at product companies right now. You learn the same design-thinking process they use on the job, from research through to delivery.
Explore Courses →Stage 2 · Practice
You don't watch. Each week you work a real problem brief, moving from research to wireframes using the same tools working designers reach for daily. Our directory of 1,700+ curated tools means you're never stuck figuring out what to use.
Browse Tools & Resources →Stage 3 · Feedback
Post your work-in-progress in the community and get direct critique from educators and peers, not polite silence. Batches are capped small so your educator actually knows your project and can push back on specific decisions.
Visit the Community →Stage 4 · Portfolio
Every project becomes a written case study that goes beyond a Figma file. The strongest work gets featured in our public portfolio gallery, the same one recruiters and hiring managers browse when evaluating our alumni.
View the Portfolio →Stage 5 · Certify
Complete your course and present to a jury of industry designers for a certificate that actually reflects your strengths, shareable directly on LinkedIn. Our design publications cover what juries look for and how to prep before you get there.
Explore Design Content →Stage 6 · Get Hired
Our job board is private, curated specifically for alumni. Refer a friend once you're placed and you both get rewarded, so the network keeps pulling more people through behind you.
Browse the Job Board →Stage 1 · Learn
Every course is designed and taught by practitioners working at product companies right now. You learn the same design-thinking process they use on the job, from research through to delivery.
Explore Courses →Stage 2 · Practice
You don't watch. Each week you work a real problem brief, moving from research to wireframes using the same tools working designers reach for daily. Our directory of 1,700+ curated tools means you're never stuck figuring out what to use.
Browse Tools & Resources →Stage 3 · Feedback
Post your work-in-progress in the community and get direct critique from educators and peers, not polite silence. Batches are capped small so your educator actually knows your project and can push back on specific decisions.
Visit the Community →Stage 4 · Portfolio
Every project becomes a written case study that goes beyond a Figma file. The strongest work gets featured in our public portfolio gallery, the same one recruiters and hiring managers browse when evaluating our alumni.
View the Portfolio →Stage 5 · Certify
Complete your course and present to a jury of industry designers for a certificate that actually reflects your strengths, shareable directly on LinkedIn. Our design publications cover what juries look for and how to prep before you get there.
Explore Design Content →Stage 6 · Get Hired
Our job board is private, curated specifically for alumni. Refer a friend once you're placed and you both get rewarded, so the network keeps pulling more people through behind you.
Browse the Job Board →What makes our model different
Capped at 10 learners. Every critique is live and direct, not recorded content watched alone.
See how batches run →AI threads through every stage, research to prototyping. Ship faster without cutting corners.
See the AI-first workflow →Designed backwards from job requirements, so everything you learn is hireable.
See where alumni land →See a working designer's real availability and book a live session directly, for feedback or career advice.
Browse educators →Present your final project to a jury of industry designers. Walk away with a certificate and a case study recruiters browse.
See learner portfolios →A nine-level timed game with live leaderboards, built to make design-principle recall actually stick.
Play Principled →Designers who use AI ship 10x faster. Every course threads AI into how you work, research to prototyping, so the habits stick after class.
Explore Our Courses →Live and capped small, so your educator critiques your work in real time, not a recording you watch alone.
Hybrid
In person or online
Sat-Sun
Schedule
Max 10
Batch size
A real, public design profile that gets you noticed, not skimmed.
Every graduate gets our private job board: curated listings from companies who specifically want our alumni.
Browse Job Board →Product Designer
Funded Startup
UX Designer
Fortune 500
Visual Designer
Design Agency
A 12-week program that threads AI and LLMs through every stage of the UX/UI process, from research to prototyping.
A 10-week program of mock interviews and portfolio feedback that turns a stuck job search into a design offer.
A 13-week, mentor-led program that takes complete beginners to a hire-ready UX/UI designer with a real portfolio case study.
A 5-weekend live program where designers and non-tech beginners build and ship a fully working app using plain English and Claude Code, no prior coding experience required.
Book a live, one-on-one session with a working design mentor.
The desktop walkthrough is a service design prototyping technique in which a team uses miniature props, paper cutouts, a…
Usability testing observes real users attempting real tasks with a product or prototype and records where they struggle,…
Wizard of Oz testing simulates a functioning product by having a human operator manually produce the responses that a re…
Wireframing is the practice of designing the structural layout and content hierarchy of an interface without introducing…
Paper prototyping uses hand-drawn interface sketches to simulate the interaction experience of a digital product, allowi…
10 Plus 10 is a structured sketching method that pushes designers past the obvious first ten ideas to find the ten more …
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