VWO (Visual Website Optimizer) is an experimentation and conversion optimization suite: A/B and multivariate testing, heatmaps and session recordings (Insights), personalization, and safe feature rollouts, priced modularly by module and monthly tracked users.
Starting around $314/month (annual, up to 10,000 MTUs). Growth: $665/month annual at 100K MTU (~$7,980/year). At 50K monthly visitors, typical pricing ranges $0-$1,948/month (median annual cost ~$18,086). Free Starter plan discontinued as of 2026: new signups get only a 30-day free trial.
Growth and marketing teams wanting a modular experimentation suite (testing plus heatmaps plus personalization) without full enterprise-tier commitment.
The free Starter plan is gone as of 2026. Existing free users were notified their plan is ending, so budget for at least a paid tier or the 30-day trial rather than expecting ongoing free access.
A digital experience optimization platform for experimentation and conversion rate optimization.
