Unbounce is a landing page builder built around AI-driven conversion optimization: Smart Traffic automatically routes visitors to the best-converting page variant, Smart Copy AI assists with copywriting, and Generative UI (March 2026) spawns brand-compliant page variants from a text prompt.
Build $99/month (20,000 visitors, 500 conversions). Experiment adds A/B testing and Smart Traffic. Optimize $249/month (50,000 visitors, 2,000 conversions, Smart Copy AI). Concierge from $625/month. Pricing is visitor-based, not page-count-based; unlimited landing pages on every tier.
Marketing teams running paid traffic campaigns who want continuous AI-driven conversion optimization (not merely A/B testing) across landing page variants.
The AI engine (Smart Traffic, Smart Copy) is arguably the strongest reason to choose Unbounce over a cheaper page builder, but it requires at least the Optimize tier at $249/month, not the entry Build plan.
AI-powered landing page builder.
