Erin Kissane's book on where content strategy came from and why it matters, tracing the discipline's own origins.
Historical and conceptual grounding for content strategy as a discipline, beyond tactics alone.
Content strategists who want to understand the 'why' behind their own field.
More conceptual than tactical, a good complement to more hands-on content books.
Erin Kissane's book on where content strategy came from and why it matters.
