The Brand Identity is an editorial publication covering branding and graphic design — case studies, interviews, and project features — running since 2015 and reportedly seen tens of millions of times a month.
It functions as edited journalism rather than a raw gallery — each feature comes with context on the brief, the studio, and the thinking, which is more useful for understanding a project than a screenshot alone.
Good for designers and studios who want to follow branding and identity work with real editorial depth, or who are pitching identity work to a client and want precedent with reasoning attached.
It also runs a store selling books, templates, and mockups alongside its editorial content, so parts of the site are commercial rather than purely reference material.
Platform to inspire through graphic design.
