Sprout Social is a social media management platform built for larger teams, combining scheduling, a unified inbox, and social listening and analytics with an AI layer for turning conversations into insights.
It solves social management at team scale: coordinating publishing, response, and reporting across a group with review workflows and deeper analytics than lighter scheduling tools offer, at a price point that reflects that.
Mid-size to enterprise marketing teams with a dedicated social function. Not a fit for a solo creator or small business: SocialBee or Buffer cover basic scheduling for a fraction of the cost.
No free plan: a 30-day trial with no credit card required, after which plans start at $199 per seat/month (Standard), a different price bracket entirely from Buffer, Later, or SocialBee.
Enterprise social media management and analytics.
