Jason Fried and David Heinemeier Hansson's (Basecamp) challenge to conventional business advice, arguing for a leaner, calmer playbook.
A genuinely contrarian take on business growth, backed by Basecamp's own long track record.
Independent designers or small studio owners questioning default startup-growth advice.
Business philosophy, not design craft, but influential in how many small studios operate.
A challenge to conventional business advice, with a different playbook for entrepreneurs.
