Qualtrics is an enterprise experience management platform: Customer XM, Employee XM, Product XM and Brand XM, with AI-layered features (iQ Analytics, conversational surveys, Experience Agents) across named-user or per-interaction billing.
No public list pricing: median annual spend around $30,000 (range $6,880-$139,920). SMB average ~$39,665/year; enterprise average ~$657,997/year. CoreXM alone typically $25,000-$50,000/year for small enterprise teams.
Large organizations needing enterprise-grade experience management across multiple stakeholder types (customers, employees, product, brand) in one unified platform.
This is priced and positioned for large-scale enterprise use. For a single team's survey needs, a much cheaper tool like SurveyMonkey, Alchemer or Google Forms is a more proportionate choice.
An experience management platform for measuring and improving customer experience.
