Picular is a free color search engine built by Future Memories: type any word, banana, ocean, rust, and it scans matching Google image results to generate a palette of the hex colors most associated with that word.
Instead of starting from a color wheel or existing palette, it starts from language, which is useful for checking whether a chosen keyword or brand name already carries a strong color association in people's minds.
Designers exploring color direction from a concept or mood word rather than an existing image or swatch, especially early in a branding or naming exercise.
Try a few close synonyms of the target word (like "sunset" and "dusk") rather than just one. The associated palettes can shift noticeably between near-synonyms.
Search for a colour the way you'd search Google for anything else.
