Optimizely is an enterprise experimentation and content platform: Web Experimentation (browser-side A/B/MVT), Feature Experimentation (server-side/SDK testing for engineering teams), Content Cloud (CMS) and Personalization, sold as modular SKUs.
No public list pricing: median contract around $78,000/year (range $31,500-$199,435+), broken down by company size: small $40K-$120K, mid-market $120K-$300K, enterprise $300K-$700K+. Multi-year commitments can bring 20-30% off.
Large enterprises needing both server-side feature experimentation for engineering teams and browser-side testing for marketing, in one integrated platform.
Pricing is modular across separate SKUs (Web Experimentation, Feature Experimentation, Content Cloud, Personalization). Confirm exactly which modules are quoted, since bundling significantly affects total contract value.
An AI-powered platform for marketing and product teams to test and personalize digital experiences.
