Highway Code is the design system for Motorway, the UK online car marketplace connecting private sellers with dealers through daily auctions, documenting components, foundations, and a Storybook reference for the company's products.
The name itself is a deliberate pun on the UK's official Highway Code, a small but telling example of how a design system's naming can reinforce brand identity rather than defaulting to a generic technical label.
Designers curious how a fast-growing UK marketplace startup names and structures its internal design system as it scales.
Hosted on Zeroheight rather than a fully custom site, worth noting for teams evaluating Zeroheight itself as a documentation platform.
Motorway's design system — the guidelines behind its digital product experience.
