Mixpanel is a product analytics platform: funnels, retention, segmentation, group analytics and AI-driven insights (Spark AI query builder, AI Summaries, an MCP server connecting directly to Claude/ChatGPT/Cursor for conversational analytics).
Free: up to 50,000 monthly tracked users (MTUs), core analytics, 3 projects. Paid from $25/month (annual, 10K MTUs), scaling to $50 (50K MTUs) and $150 (250K MTUs). Enterprise: typically $25,000-$30,000+/year, well over $100K at large scale.
Product teams wanting a straightforward, self-serve analytics tool that scales predictably with MTU count, with a genuinely useful free tier for early-stage products.
The new MCP Server integration lets Claude, ChatGPT or Cursor query Mixpanel data conversationally, worth setting up specifically for teams that want to ask analytics questions in natural language rather than building dashboards manually.
