Later is a social media scheduling tool that leans further into influencer marketing than most scheduling apps, pairing a visual content calendar with a creator database and influencer campaign tracking.
It covers standard social scheduling but the real differentiator is built-in creator discovery and campaign tracking (Later EdgeAI), including tracking of influencer-driven purchases through link-in-bio. Buffer or SocialBee handle plain scheduling for less money; Later is for when influencer collaboration is part of the job.
Brands running influencer programs alongside organic social, and creators who want an Instagram grid preview before posting. Not the cheapest option for someone who just wants basic post scheduling.
No free plan, only a 14-day trial. The cheapest paid tier (Starter) runs $25/month billed monthly, or $18.75/month billed annually, for one social set of up to 8 profiles capped at 30 posts per profile a month.
Social media management for creators, trusted by brands.
