Jira is Atlassian's issue and project tracking software, built around backlogs, sprints, and configurable workflows for software engineering teams.
Jira's differentiator against Asana, Monday, or ClickUp is depth of issue tracking built specifically for software development: custom workflows, release and version tracking, and tight integration with Confluence and Bitbucket. That depth comes with a steeper learning curve and a more ticket-centric interface than general-purpose PM tools.
Built for software engineering teams of meaningful size (roughly 10+ engineers) running sprints. A design studio without an engineering team will find it heavier than needed compared with Trello or Linear.
Per-seat pricing. Free plan caps at 10 users. Standard runs about $7.91/user/month, Premium about $14.54/user/month, with volume discounts kicking in past 100 seats.