Hootsuite is a social media management platform for scheduling, monitoring, and reporting across accounts, one of the longest-running tools in this category.
It solves multi-brand, multi-team social scheduling with monitoring built in. Against Buffer, the differentiator is team approval workflows, brand and competitor monitoring, and a unified inbox aimed at agencies handling several clients or brands at once.
Agencies and marketing teams managing several social accounts who need approval chains; solo creators are better served by Buffer's lower price point.
No free tier. A 14-day trial requires no credit card but caps daily posting at 10-20 posts and disables bulk scheduling. Paid plans start at Standard, $99/user/month billed annually for up to 10 accounts.
Social media marketing and management tool for teams.
