Foreplay is an ad research and briefing tool built around a searchable database of 100M+ ads for competitor tracking and creative inspiration.
It solves ad research and creative briefing: saving and organizing competitor ads, tracking how long they've been running, and generating brief outlines from what's working. The differentiator against AdCreative.ai is that Foreplay curates and analyzes existing ads rather than generating new creative.
Performance-marketing and creative teams doing competitive research before a creative sprint, typically agencies or in-house teams running paid social at volume.
No free tier at all. A 7-day trial requires a credit card and converts automatically to the Basic plan at $59/month per user unless canceled first.
Save, organize and brief winning ad creatives.
