FocusVision provides qualitative research technology: online focus groups, in-depth interviews (IDIs) and bulletin boards, with video conferencing built for research (observer rooms for stakeholders, automatic recording/transcription) and moderation services.
Custom pricing combining platform subscription and per-project fees. Typical focus group projects range $5,000-$12,000, including platform access and basic support.
Market researchers running formal, moderated qualitative studies (focus groups, IDIs) needing observer rooms for stakeholders to watch live without participating.
The observer-room feature (stakeholders watch live without being visible to participants) is valuable specifically for organizational buy-in. Executives can see raw research firsthand rather than waiting for a summary report.
Market research and customer experience insights for design and product teams.
