Fable is a web-based motion design tool built to work directly alongside Figma: paste in a design and its layers stay editable while you animate.
It positions itself as a simpler, browser-based alternative to After Effects: drag-and-drop animation presets, direct Figma layer import, and exports to Lottie, MP4, and GIF, with comments directly on the canvas for team review.
Product and UI designers already working in Figma who want to animate their own designs without learning After Effects or handing work off to a specialist; less suited to complex VFX or long-form video work.
The Starter plan is free with no credit card required and covers Fable's core features. Paid plans add higher-quality exports, longer projects, unlimited version history, and support for larger teams.
The modern standard for motion design. Pro-grade tools, intuitive UI, all on the web.