BP&O (Branding, Packaging & Opinion) is Richard Baird's long-running design blog reviewing new logo, brand identity, and packaging work, with actual critical opinion rather than just a showcase.
The opinion part is the real differentiator — most branding-inspiration sites just display finished work, while BP&O explains what's strong or weak about a given identity system, which teaches critique skills, not just visual reference.
Good for brand and packaging designers who want to see new identity work discussed with reasoning, and especially useful for junior designers learning how to critique work rather than just admire it.
It runs a paid "BP&O Plus" tier for unlimited access, bookmarking, and gallery views, so heavy or ad-free browsing eventually pushes you toward a paid subscription.
