GEL (Global Experience Language) is the BBC's shared design framework for its entire online output, covering typography, grid, and content-sharing patterns with framework-agnostic technical guides for web, mobile, tablet, and IPTV.
It's strongest in its accessibility grounding: every pattern is documented against BBC's own accessibility guidelines, and the technical guides go further than most public design systems by covering IPTV, a platform almost no other system addresses.
Designers and developers wanting a mature, long-running example of a design system that spans web, mobile, and television, not merely responsive web breakpoints.
The technical guides are code-centric rather than a Figma library, most useful for developers implementing markup and behavior, less so for pure visual reference.
BBC's shared design language, used to keep its digital services consistent and accessible.
