Amplitude is a product analytics platform: funnel/retention/cohort analysis, dynamic audience segmentation, session replay, feature experimentation and AI agents, built for understanding user behavior at scale.
Starter: free, capped at 1,000 monthly tracked users (MTUs). Plus: from $49/month (annual), $0.049/MTU up to 300K MTUs: unlimited product analytics, cohorts, feature tagging. Growth and Enterprise: custom-priced, adding causal insights, feature experimentation, predictive audiences and cross-product analysis. Actual enterprise spend often runs well above list price (median reported around $65K/year).
Product teams needing deep behavioral analytics (funnels, retention cohorts, feature adoption) beyond what basic web analytics (like GA4) provides.
List pricing understates real cost at scale, the free/Plus tiers work for small products, but budget for a meaningfully higher enterprise contract once MTU volume or advanced features (experimentation, predictive audiences) are needed.
AI analytics platform for modern digital products.
