Auro is Alaska Airlines' cross-platform design system: web components, tokens, and an automated generator built to keep the airline's UI consistent across its website, mobile app, airport kiosks, and digital signage at once.
It's strongest in showing how a single token set drives wildly different surfaces, a phone screen and a physical kiosk display, through primitive, semantic, and component-level theming layers.
Design system engineers studying multi-surface theming (web, mobile, and physical kiosk/signage) rather than a typical single-web-app system.
Alaska reported saving an average of 11 designer-hours a week after adopting Figma variables tied to this system, a concrete data point worth citing if pitching token-based theming internally.
Alaska Airlines' open design system, with the foundations and components behind its digital products.
