Adobe Firefly is Adobe's family of generative AI models, built into Photoshop, Illustrator, and Premiere Pro as well as available as its own standalone web app.
Its output is commercially safe by design (trained on licensed and public-domain content) and it powers specific, useful editing tasks (Generative Fill, Generative Expand, Text to Vector, Generative Extend for video) directly inside the Adobe apps designers already use, rather than requiring a separate workflow.
Designers already working in the Adobe ecosystem who want generative AI embedded in their existing tools; less compelling as a standalone image generator if you're not already paying for Creative Cloud.
Free plan includes 25 generative credits/month (roughly 25 standard or 6 high-quality images). Paid plans run $9.99/month (Standard) to $199.99/month (Premium), with credits that don't roll over month to month.
A suite of generative AI models and tools by Adobe.
