Target participants
5 to 8 people who do most of the cooking at home
The problem
Many households prefer grinding spices at home or buying from a known local shop because they don't trust packaged masala to be pure. Stories of adulteration make people wary, yet grinding at home takes time.
This challenge asks you to understand what would make a household trust a packaged spice product.
Research question
What would make a household trust packaged masala as much as spices they grind themselves?
Suggested methods
User interviewsContextual inquiry