The problem
Urban Indians spend heavily on bridal wear, handloom silks, and heavily embroidered designer outfits. Local dry cleaners treat these heirloom pieces like everyday cotton shirts, ruining delicate zardozi work, bleeding natural dyes, and tearing fine silk weaves.
Owners hoard these expensive clothes in wardrobes because they distrust local laundry shops and lack access to specialist conservators. Building a trustworthy booking and tracking flow for high-end garment care requires understanding the anxiety owners feel when handing over garments worth lakhs.
Success criteria
Users can clearly specify fabric types and fragile embellishments without feeling confused by technical laundry terms
Platform
Mobile app


