The problem
A lipstick in a shoebox-sized carton with layers of plastic air pillows is a familiar sight for online shoppers. It wastes material and shipping space, and many buyers feel bad about the waste.
This challenge asks you to understand why sellers and warehouses over-pack, and what product could help them pack smaller without more damage.
Market question
What stops sellers from right-sizing packaging, and is there a product that changes that?
Suggested data sources
Seller forums, packaging supplier catalogues, public sustainability reports from e-commerce companies, shopper interviews
Competitors to consider
Packaging suppliers, warehouse management tools, marketplace packaging guidelines