The problem
Parents wait at the stop or call the school when the bus is late, with no idea whether it is 5 minutes or 40 minutes away. Some schools have GPS on buses, but parents rarely get a clear, timely view.
Design a tracking and alerts experience that tells parents what they need, when they need it.
Success criteria
A parent knows the bus's arrival time and any delay without making a phone call.
Platform
Mobile app


