Target participants
6 to 10 women who regularly travel after 9 pm
The problem
Women travelling late at night after work shifts or events plan carefully: sharing locations, choosing routes, staying on calls. Safety features exist in ride apps, yet many women still feel unsafe or don't trust those features to help when it matters.
This challenge asks you to understand women's late-night travel decisions and where current safety tools fall short.
Research question
What makes women feel unsafe on late-night trips, and why don't current safety features address it?
Suggested methods
User interviewsDiary studyCompetitive analysis