Target participants
6 to 10 regular UPI or wallet users
The problem
Cashback offers on payment apps come with minimum spends, caps, eligible merchants and expiry dates written in fine print. Users often feel misled when the cashback they expected doesn't arrive.
This challenge asks you to understand how people read and remember these terms, and where the confusion comes from.
Research question
Where do users misunderstand cashback offers, and what would make the terms clear?
Suggested methods
User interviewsSurveysUsability testing