Company shuttles run fixed routes and timings set months ago. Some buses run half empty while employees on other routes miss them and take expensive cabs.

This challenge asks you to examine how office transport is planned today and whether demand-based routing could serve employees better.

Could office shuttles route to real demand each day, and what would it take for companies to switch?

Interviews with facility managers and employees, employee transport vendor websites, public case studies

Employee transport operators, ride-pooling apps, corporate fleet management tools