Target participants
5 to 8 daily commuters in a large Indian city who use at least two modes of transport
The problem
City commuters spend a large part of their day in traffic, switching between bikes, buses, metro and autos. Many plan on habit and rarely know whether another route or timing would save them time.
This challenge asks you to understand how commuters plan their trips and what would actually change their behaviour.
Research question
How do commuters choose their route and timing, and what would make them change it?
Suggested methods
Diary studyUser interviewsSurveys