The problem
Small business owners and local manufacturers often struggle to move goods across town because freight booking still relies on shady brokers and phone calls. While passenger cabs take two taps, hiring a mini-truck involves endless negotiations, uncertain arrival times, and zero tracking after pickup. This archaic system wastes hours of productive time and forces merchants to overpay for basic transport.
The process remains broken because generic ride-hailing apps don't handle load capacity, helper availability, or commercial permits. Drivers also face poor matching algorithms that send them vehicles too small for the cargo or routes with tight height limits. Designers need to build a booking experience that accounts for weight, volume, and loading help without feeling like an enterprise logistics software.
Success criteria
Users can complete a vehicle booking in under three minutes without needing to call a broker to confirm load size.
Platform
Mobile app


