Target participants
6 to 10 office workers who snack at work at least 3 days a week
The problem
Around 4 pm, office workers reach for samosas, biscuits and sugary chai. Many want to eat better but healthy options are not nearby, not affordable, or simply not what they feel like after a long day.
This challenge asks you to understand the moment of that afternoon snack and what would make a healthier choice the easy one.
Research question
What drives office workers' afternoon snack choices, and what would make a healthier choice easy?
Suggested methods
Diary studyUser interviewsSurveys