SWOT analysis is a four-square framework for assessing the Strengths, Weaknesses, Opportunities, and Threats relevant to a project, product, organisation, or design direction. Originally developed as a business strategy tool, it has been widely adopted in design practice as a quick way to evaluate a design concept, a team's capabilities, or a competitive position before committing to a direction. Its simplicity makes it highly accessible, though its value depends entirely on the quality and honesty of the inputs.