Proportion is the size relationship between parts of a design and the whole they belong to — how a button's size relates to the card it sits inside, how a headline's size relates to the body text beneath it, how a logo's size relates to the header that contains it. Good proportion doesn't require any exotic ratio; it requires that every part's size make sense relative to its neighbors and to the container around it.
Proportion
Making sure every part's size makes sense relative to the whole it belongs to
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Designers Academy
4 August 2026 · 3 min read
Visual DesignPrinciples
In brief
Proportion in design refers to the size relationship between parts of a design and the whole they belong to, ensuring every element's size makes sense relative to its neighbors and container.
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