A moodboard is a curated collection of visual references, images, colours, textures, typography, and photographs, assembled to evoke a specific aesthetic direction, emotional tone, or experiential quality. In design, moodboards serve as an alignment tool that makes abstract descriptors like 'modern,' 'trustworthy,' or 'playful' tangible and discussable before any original design work begins. They are one of the most powerful tools for ensuring that a design team and their clients share the same visual imagination before anyone invests time in creating something new.