Headlines from the Future is an ideation and vision-setting technique that asks participants to write fictional newspaper or magazine headlines describing the impact of a successful product or service as if it has already been launched and succeeded. By writing from an imagined future success state, participants bypass the analytical caution that suppresses ambitious ideas during conventional ideation and instead start from a vivid, concrete picture of positive impact. The technique is fast, generative, and highly effective for aligning a team around a compelling shared vision.
Headlines from the Future
Writing tomorrow's press release to shape today's vision
A
Designers Academy
4 November 2026 · 4 min read
DesignMethods
In brief
Headlines from the Future is an ideation and vision-setting technique where participants write fictional newspaper or magazine headlines describing a product's successful future impact.
