In a guided tour, a participant walks the researcher through a space, a workflow, or a digital environment that is central to their experience, narrating what they encounter, explaining what matters, and pointing out things they find problematic or valuable. Like a personal inventory in motion, the guided tour reveals how people organise and navigate their world in ways that a seated interview never could. The act of showing and walking activates memories and observations that pure recall consistently misses.
Guided Tour
Let participants show you their world rather than describe it
A
Designers Academy
25 March 2025 · 4 min read
ResearchMethods
In brief
A guided tour is a research method where a participant leads a researcher through a relevant physical or digital environment, narrating their experience and highlighting what matters most to them.
