A decision matrix, also known as a weighted criteria matrix or Pugh matrix, provides a structured framework for choosing between competing options by scoring each one against a set of predefined criteria. It brings rigour and transparency to decisions that might otherwise be made on gut feel or political influence. By making the evaluation criteria and their relative weights explicit before scoring begins, a decision matrix forces the team to agree on what success looks like before comparing options, which substantially reduces post-decision disagreement.
Decision Matrix
Scoring options against weighted criteria to choose with confidence
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Designers Academy
30 September 2026 · 4 min read
DesignMethods
In brief
A decision matrix is a structured tool for choosing between competing options by scoring each against weighted criteria, ensuring transparency and objective decision-making.
