Co-creating personas brings users and stakeholders into the persona development process rather than presenting finished personas to them. By involving the people who will use the personas (product managers, engineers, marketers, customer service staff) in building them, the method produces characters that the whole organisation believes in and refers to. The participation process itself builds organisational empathy in a way that reading a finished document never does.
Co-Creating Personas
Building personas collaboratively so the whole team owns them
A
Designers Academy
22 April 2025 · 2 min read
ResearchMethods
In brief
Co-creating personas involves users and stakeholders in collaborative workshops to develop user profiles, fostering organisational empathy and ensuring wider adoption of design insights.
